Sticky tape and string: Learning faster from TripAdvisor reviews
Last week the British Museum wrote about how they were making sense of their TripAdvisor reviews, using natural language processing techniques and data visualisation — work they presented at MCNx. It was good-looking (if dense) stuff, which surfaced new insights into what visitors found important about their experience, and pointed towards some root causes. But I couldn’t help thinking that the approach suffered from throwing away the ratings data, and was very resource-intensive— the article concludes with plans for two PhD data science interns and a partnership with the Alan Turing Institute to continue the work. This makes it pretty daunting for other museums to join in the fun.
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